In this case, you may be wondering which rigid formulas that I refer to. The rigid formulas that have irked me enough to give me a topic to write about are ones that involve marketing musicians. Over the last several months, I feel that television and radio have been plagued by rigid formulas and I’ve decided that I’m tired of it.
So what exactly are rigid formulas? I’ll tell you. They start as a group of marketing professionals sitting in a room, talking about what kind of person they can create that will sell the most records or make the most money for their company. Basically, they are painting a picture of an individual that everyone in a particular demographic will enjoy, and then taking the highest bidder and shoving them into that mold to create a “star”.
Unfortunately, I believe that the “tween” generation of America has been forced to become victims of these rigid formulas, and everyone else is completely suffering because television and radio are being taken over. So my first question to whoever creates these artists is: Why? Why are you basically creating a person based entirely on their image? I’m sorry, but these “artists” are not becoming successful based entirely on their music talent. What I believe is happening is that people are being taken up, dressed in the most trendy manner, given a spiffy haircut, handed a cool-looking guitar and shoved out onto the Disney channel.
If you haven’t discovered the “artists” that I am referring to by now, they are none other than the obnoxious Jonas Brother’s and Hannah Montanna. If you haven’t listened to their music, then I dare you to. Spend fifteen minutes trying to find a song that isn’t annoying, abbrasive, or just plain bad. You may even ask yourself “how are these people even popular?”. Well, you can blame rigid formulas.
Someone decided that all girls aged 8 to 13 idolize skinny girls wearing pink and holding a microphone, and that all boys aged 8 to 13 idolize guitar-weilding guys wearing skinny jeans and floppy haircuts. Unfortunately, I don’t see that these stars have any substance beyond what they wear. I mean, take for example, Hannah Montanna the TV show. The major complex of the show is that Hannah is a normal girl who no one notices, and at night goes on tour and is a smash hit. Why no one notices is beyond me. At least Batman wears a mask to hide his identity. Which is kind of appealing. What does Hannah do to hide her identity?
She puts on a stupid wig. How appealing is that? Not very, I say. She’s just dressed in pink and has blonde hair so every little girl out there is obsessed with her.
What’s worse, you once again turn on the TV and you hear the Jonas Brothers playing “Hello Goodbye”, which was originally written and performed by the Beatles. Not only has the song been butchered into this stupid drummy pop anthem, but it’s showing the kids who listen to them that it’s cool to just pick up Beatles music and chop it to smitherines (smitherines is a good word, eh?).
So once you finish contemplating this somewhat short rant, please remember a few things:
- When you see a new artist, make sure they don’t fit into some rigid formula. Chances are, they’re obnoxious.
- Remember that Hannah Montana wears a wig, and that’s lame.
- Yell at me for spending time ranting about children’s music.
